Amazon Kindle Fire shipments upped to 6 million in quarter
A market research firm has boosted its projection for Kindle Fire shipments in the current quarter, as the Amazon tablet is proving to be one of the hottest consumer devices this holiday season.
“Our supply chain numbers are up to 6 million now,” Richard Shim, an analyst at DisplaySearch, said in a phone interview Friday.
Shim said the timeline for manufacturer build plans was originally at 4 million units. “Shortly after preorders they upped it to 5 [million],” Shim said. “Then, about a week and a half ago as they were getting closer to the actual launch date, they upped it to 6 [million].” The Kindle Fire went on sale November 15.
This comes after eDataSource told CNET last week that preorder sales through Amazon continued to be very strong.
Guess they didn’t read the reviews…